About

A measuring instrument for the agent era

Teams are handing real work to AI agents and almost nobody can say what that work is worth. We are building the instrument that measures it, the engine to improve it, and the controls to govern it.

Why we exist

The AI nobody measures

Spend on agents is climbing while the question stays unanswered: is it working? Dashboards count tokens and traces. None of them price the outcome. We started Yardstick to make AI value as measurable as any other line on the books, and to give teams the budgets and policies to act on it.

The thesis

Everything AI does should be measured. Then it should run itself.

Companies are filling up with AI that nobody measures. The spend is real, the outcomes are a guess. Yardstick exists to end the guessing, and then to make the whole loop autonomous, one stage at a time.

ObserveSee

Measure AI where it works, in the units that vertical respects. Cost per merged PR for dev tools, resolution rate for support, citation accuracy for research. Activity metrics lie. Outcomes don't.

OptimizeImprove

A score is only useful if you can move it. Optimize reads what Observe measures and tells you how to raise it for a given agent and task: the prompt to tighten, the model to swap, the experiment to run. Then it closes the loop.

TreasuryGovern

Once outcomes are measured, money can follow them. Allowances per team. Unused budget is reclaimed and reallocated to the teams producing the most value. The budget stops being a spreadsheet and starts being a system.

AutopilotAutonomous

The end state. An agent runs the loop: it tunes agents toward outcomes, rebalances budget on schedule, and executes policy without a meeting. Every action logged, every action reversible, the human override permanent.

Principles

The rules we won't break

01
Outcomes, not activity

Lines of code, tokens burned, emails sent: all noise. We measure merged PRs, resolved conversations, cost per outcome, validated findings. If it did not ship value, it does not count.

02
Measurement before automation

You cannot automate what you cannot measure. Every autonomous feature we ship stands on a measurement layer that proved itself first.

03
Show the method

Every score is explainable. If we cannot show the math behind a number, we do not ship it.

04
Your spend is your spend

We measure and govern budgets, and never mark up your provider costs. Treasury records intent; humans and existing rails move the money.

05
Your history is portable

The data is yours, exportable any time in open formats. Your track record moves with you between tools and platforms. We never hold it hostage.

06
Privacy by default

We read from the tools you connect. Nothing leaves your stack without consent. Team aggregates first, per-person detail gated behind policy.

07
The override is permanent

Autonomy with an off switch. Every automated action is explained, logged, and reversible. That is not a limitation, it is the design.

Team

The founders

Stefan Stefanović
Stefan Stefanović
Co-founder & CEO

Builds the product. Seven years across full-stack and crypto and fintech engineering, including Request Network, IOHK, and Seamless.Finance.

Vukašin Kitanović
Vukašin Kitanović
Co-founder & CRO

Leads commercial and go-to-market. Six years, 70+ B2B companies at Emberwood. Built the full outbound motion: targeting, messaging, and close. Brings the same system to Yardstick.

Join us

We are building the founding team. No formal openings yet, but if you are exceptional and this is the problem you want to work on, tell us what you would build.

Get in touch

Build it with us

We are onboarding design partners across every suite. If AI does real work for you and you want it measured, we want to talk.

Just email is required. No spam. One email when we go live.

Yardstick · About