Sales / SDR.
Measure pipeline AI SDRs generate, not emails they send.
Sales measures whether your AI SDRs are generating real pipeline, not just sending high volumes of email. It plugs into your CRM and email engagement signals to attribute leads, demos, and closed-won pipeline back to the specific agent and playbook that sourced them.
Connect, measure, optimize.
Link your CRM and the SDR agent's email engagement signals.
Attribute qualified leads, booked demos, and closed-won pipeline.
Double down on the playbooks that source real pipeline.
What it measures.
Qualified leads divided by leads attempted, per playbook.
Demos booked from qualified leads. Two stages of the funnel, attributed.
Closed-won dollars traceable back to the agent and playbook that sourced them.
Positive replies vs unsubscribes per send. Quality over volume.
Token spend divided by qualified leads. The unit-economics number.
Sourced by the agent, closed by the AE. Both get credit in the ledger.
Who reaches for Sales / SDR.
- ·RevOps leaders
- ·Sales managers running AI SDR agents
- ·Teams running 11x, Clay, Artisan, or custom SDR agents
Pairs with the rest of Observe.
Want Sales / SDR in your stack?
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